Interior design and scenography by Alex de Betak

Immersive interior design and scenography are powerful tools that transcend traditional spaces, creating experiences that captivate and inspire. At Guidon Studio, we are excited to spotlight Alex de Betak, a visionary whose groundbreaking work in luxury fashion scenography redefines how design can transform environments.

Renowned for crafting dreamlike, immersive settings, Betak’s approach elevates fashion shows into multi-sensory experiences. His mastery of lighting, set design, and spatial storytelling transforms each runway into an evocative stage where clothing becomes living art. Starting his career at 19 and founding Bureau Betak, he has shaped over 1,000 unforgettable shows for iconic brands like Dior, John Galliano, and Isabel Marant.

What sets Betak apart is its fearless fusion of futuristic technology with artisanal craftsmanship — a perfect example of immersive interior design meeting theatrical innovation. Every detail, from architectural choices to ethereal lighting, contributes to a harmonious environment that moves beyond fashion into experiential design. At Guidon Studio, we draw inspiration from his visionary work, which challenges us to create spaces that tell stories and engage emotions.

We invite you to continue exploring the creative forces shaping design’s future, where interiors become immersive narratives.

Warm Regards,

The Guidon Studio Team

The images in this newsletter are for inspiration only and do not represent the actual work of Alex de Betak. To view Alex de Betak’s work, click here to visit his official website.